Email marketing is a low-risk form of digital marketing. According to Litmus, email marketing has an average ROI (return on investment) of 36:1 (source), which is extremely high. So for every euro invested, you can recoup €36.
Yet there are still many SMEs that do not know the importance of email. That’s why, in this blog post, we briefly go over the main reasons why you should consider making email an important part of your marketing strategy.
Why is email marketing so valuable?
Price: The cost of email marketing is low compared to other forms of marketing. There is usually a monthly service fee, but the cost is usually not high, especially for smaller companies with fewer contacts. In other words, there isn’t a lot of risk involved.
Targeting: emails can be personalised to target certain groups or individuals. This allows you to share relevant information with the right people. This leads to increased engagement. You can also analyse how your contacts interact with your emails to get an idea of which information they find more valuable than others. These are important insights that you can use in your overall marketing plan.
Why is it so effective? Because it’s highly targeted. It’s surgically precise. […] Email marketing enables you to identify and sharply define demographics, behavior and interests with remarkable accuracy. -Mark Maynard (Source: Forbes)
Integration with marketing automation: We already touched on the importance of marketing automation in an earlier post. By combining marketing automation with email marketing, you can streamline the customer journey, leading to better and longer-lasting connections.
What do I need?
For email marketing, you need list of contacts, a service for sending emails, and an eye for modern design. It is also essential to write texts that can inspire and persuade.
These services are offered by digital marketing agencies. They have the know-how and resources to design beautiful e-mails, send them to the right people, and analyse the course of email campaigns to improve your marketing strategy.
Curious how much email marketing would cost for your business? Feel free to contact us.
