The new normal for integrating your sales and marketing
Bring precision, process, scale and analysis to your lead generation
Marketing automation is a combination of techniques and technologies that automate many useful tasks with the purpose of improving the engagement with your customers.
The process benefits, among others, lead generation, lead nurturing, and targeted campaigns. With marketing analytics and automation, you can monitor the behaviour of your existing and prospective customers across multiple channels and tailor your marketing campaigns based on their specific needs. This results in more insights on opportunities, better qualified leads and higher conversions.
Lead Scoring provides an ROI of 138% versus companies
that don’t score leads (78%)
75% of companies using Marketing Automation see
ROI within 12 months, 44% within 6 months
Marketing Automation drives a 14.5% increase in sales productivity
and a 12.2% reduction in marketing overhead
28% of marketers saw an increase in revenue per sale
attributable to marketing automation
Companies using Marketing Automation for nurturing
experience a 451% increase in qualified leads
Marketing Automation reduces ignored leads from 80% to 25%
Companies that automate lead management see
over 10% increase in revenue in 6-9 months
47% of Marketing Automation-nurtured leads
make larger purchases than non-nurtured leads
Marketing Automation may be great for your organisation
Marketing automation is becoming increasingly widespread in businesses, big and small. In the past few years, the popularity of marketing automation has skyrocketed due to its effectiveness.
These are a few of the improvements you can expect:
- Highly personalised targeted campaigns
- Improved customer retention
- Simplified content management
- Accountable ROI
- More effective lead generation, nurturing, and scoring
- Effective segmentation
A unique marketing automation offering
Interested in getting marketing automation work for your organisation? Great, we have the perfect solution for you whether you’re looking for advice, an in-house cloud-based platform or a completely outsourced service! This last option is ideal for organisations that want to set their first steps in marketing automation and yet don’t want to invest in tech and human resources.
Our marketing automation services are used in diverse industries such as food manufacturing, human resources, building materials, manufacturing industry, and ICT to name but a few. And yes, it speaks for itself that our marketing automation services may be combined with our customer value management, customer insight and analytics solutions to get the highest possible leverage of your registered data.